While deciding on a design for your website, most prefer to have as complex and unique designs as possible.
The highest chunk of time while developing most websites usually goes into creative exploration phase. This is mainly due to the myriad number of design philosophies.
But the main point which most website builders and clients forget is the end goal of all the designs. Better lead conversion, navigation and benefit for the user/visitor of the website. And as proven time and again, people always prefer the shortest path, similarly, the Minimalistic design would be the ultimate choice.
As such in a minimalistic design, there are just bare basic elements and icons. This helps give a clean, neat and organised outlook for the entire website.
Moreover, the website is highly functional, visual and intuitive while being stylish. There are other crucial factors as well which support minimal designs.
Clarity on different functions.
In minimal design - a product or service is clearly featured on the face and there are no other distractions for the visitor to engage with. In case, the user is not a right fit, they would drop off the website. And, in case, they are the perfect match, they would instantly either buy the product or keep it into consideration or hire your service as per their need. There are no other deviations possible. It's the number of clicks which are done by the user to reach their desired goal. Usually, there are seven to ten clicks required but in minimal design, it can be achieved in as less as three clicks.
End users now have an attention span of around 40 seconds. So having a website with loads of information would mean, they do not really have time to read the entire thing and will eventually most of the content. In this process, they may miss out the main product or service of yours which they are looking for. Thereby, having a minimal design would imply, the user would get their desired information before their attention span runs out. give the customer a way to find it quickly and at all times. No matter how much selling and explaining you want to do about your product, make sure there is an option to buy it that is available for your visitors to click on at all times.
Previously, having someone visit your website was half the work done. With the help of few remarketing and retargeting campaigns, you could make them into a customer. But now things have changed. As a result, it is necessary to continuously guide users to navigate faster and to the places where they can convert.